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The undisputed home of young talent, London Fashion Week is nothing if not a showcase for the up-and-coming major names. But with a schedule bursting full with almost 100 shows, how do you spot the names to know?

Athleisure Influence: The athleisure trend has seamlessly blended with street style. Sporty elements like joggers, hoodies, and sneakers have become integral to streetwear, creating a comfortable and versatile aesthetic.
Fashion’s Social Media Influence: Social media has become a virtual runway, with platforms like Instagram and TikTok shaping fashion trends. Influencers curate styles, and viral challenges propel certain looks into the spotlight. The democratization of fashion through social media has made trends more accessible and inclusive.
The first of the two takeovers, hosted by Richie Hawtin on 13 October, will see appearances from Emily Jeanne, Clara3000, Adiel, Portrait XO, MARR?N and mach?na ? who?ll play live. The following night, HAAi is inviting Josey Rebelle,?Vegyn,?SCALER (fka Scalping),?Tai Lokun, LUXE and Boys Noize, with Dienne and?Karenn?locked for live shows. The two curated evenings will take place at the Palais des Beaux-Arts in Brussels.
DIY Ethos: DIY (Do It Yourself) culture is a cornerstone of streetwear. Customization, patches, and hand-painted designs allow individuals to add a personal touch to their clothing, fostering a sense of uniqueness.

Other Stores in Our System ? Click to link bellow to access site:

• NFL Store, Rugby fan store
• NFL Shop, NFL Pro Shop
• Hawaiian Shirt Shop, Tropical Dress Store